IX. Conduct and Ethics
Donor and Partner Recognition
(continued)
Credit lines and logos
Only short, discrete, tasteful donor credit lines, including name script or a logo, are appropriate on printed or electronic material, audio/video products, construction or restoration signs, wayside exhibits, kiosks, interpretive signs, or as recognition for a special event. Advertising slogans may not appear. The Forest Service may not recognize partners or donors on government motor vehicles.
Interpretive programs (including interpretive signage)
If a donation is integrally related to the existence of an interpretive program, such programs may identify the donor or partner and how the donation is used.
Donor/partner boards and walls
Donor recognition boards or walls are permitted in visitor centers or other appropriate visitor facilities. All boards or walls must be approved in accordance with Department Regulations 104-84.105(4) (a) (1) (see description of the regulation below, under “Naming).
Special events
The Forest Service is encouraged to recognize partner or donor support for, or sponsorship of, Forest Service hosted special events such as festivals, clean-up days, or other volunteer events. This recognition may appear on banners, posters, flyers, and similar items. If the Forest Service is the primary host, it should be clear that it is a Forest Service event held in cooperation with “xyz” organization or company. Recognition of donors can include names, name script, and logos. Recognition may not include specific product names, slogans or advertisements. The Forest Service does not have control over non-Forest Service hosted events in which we are participating.
For guidance of sponsorship recognition at concession sites please refer to FSM2300, Chapter 2340.03, 11.
Naming
Naming of features or facilities, or other forms of permanent recognition, may not be used to recognize monetary contributions or other donations to a Forest or the Forest Service. Any exceptions must by approved by the Chief.
The USDA has issued regulations governing the erection of memorials, plaques, and cornerstones and the naming of facilities and projects (Departmental Regulations, 104-84.105). A memorial or plaque may be erected on buildings and building sites in recognition of outstanding cooperation by a group [104-84.105(4) (a) (1)]. Approval of a memorial or plaque must be obtained from the Director of the USDA’s Office of Operations, and the Forest Service must submit a justification for the memorial or plaque and a sketch or photograph showing the design or location.